BizSugar.com › Marketing › In Marketing, Sometimes You Just Have to Be A Little Bit Uncomfortable

Do you know how Tommy Hillfiger got his big beak? Partially at least, it was due to a great ad.

Tommy was just about to launch his new brand and clothing line, when he approached an advertising giant, George Lois. George knew that Tommy needed something big to help launch the brand. Something that would instantly make everybody know his name.