How can you avoid sending conflicting messages about your value proposition and protect your landing pages from flow disruption? Professional marketers have long known how essential it is to have a unique and compelling value proposition and how critical it is to be able to express it concisely. Marketers must also understand how to protect landing pages against the #1 threat to conversion: Site flow disruption. In this clinic we will reveal how two dangerous forms of disruption—Discontinuity and Incongruence—can keep customers from responding to your value proposition.
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