BizSugar.com › Marketing › Maybe Showrooming Isn’t as Scary as You Think

During this past holiday shopping season, media reports were full of stories about how brick-and-mortar shoppers were “showrooming”—viewing products in-store, then checking their mobile phones to find lower prices at other retailers or online. The trend struck fear into the hearts of retailers, but those fears may be unfounded, according to a new report from the Pew Internet & American Life Project.