Content marketing impacts everything for modern sales and marketing teams. Content assets fuel your marketing campaigns from social media to email, attract leads, and support lead nurturing campaigns as your prospects move through the sales funnel. In other words, content is the glue that holds your many marketing and sales efforts together.
We’ve talked about content management tools and even content curation tools. But as a content marketer, there are myriad tasks that may land on your schedule. What tools should you turn to for marketing and amplifying your content? What if you need to create a presentation on the fly or a graphic visualization to support other materials or post with a social media status update?
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“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
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