QR Codes. In Japan, they're just about everywhere and they have transformed the way brands interact with consumers. They feature on TV advertising, business cards, products, websites, newspapers, magazines, posters, direct mail, outdoor ads, and even graves! In a Japanese survey conducted way back in 2005, 73.3% of respondents advised that they had used QR Codes. Yet, despite their popularity and prevalence in Japanese marketing for the past 8 years, QR codes seem to have only recently hit our shores.
QR Code Qriosity: Ideas to demonstrate their potential
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From http://33interactions.com.au 5457 days ago
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Comments
5456 days ago
- Jenine
5457 days ago
This is an intriguing article. I used to write about RFID (cousin to the barcode) so I am fascinated by this type of technology.
- Anita
5458 days ago