Is Free really the new business model? Chris Anderson's new book has stirred some controversy but he is putting his money where is mouth is by offering his book in its entirety for Free. What do you think innovative new strategy or the next bubble waiting to burst?

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Written by ShawnHessinger
4405 days ago

This is a tactic already being used by others including Seth Godin. The key question is the business model. How is it that such a model would make money for the entrepreneur? There are many options and it's a question of whether it works successfully.



Written by lyceum
4409 days ago

Josh,

That could be a good decision when you think about the topic of the book! ;) Talking about free, you could get Stefan Engeseth's new book, The Fall of PR and the Rise of Advertising, for free (PDF version) if you go to DetectiveMarketing.com



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