Real Understanding Is A Key For Successful Marketing

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4019 days ago
Made Hot by: maplesummit on August 19, 2011 2:16 pm

Have you ever just followed what someone said to do when marketing your brand and not really understand why you are doing it? I have when I started in marketing many years ago and it got me into trouble.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by Authopublisher
4018 days ago

Hi Susan,

when I'm doubting some new idea I always like consulting with a friend! There aren't two people who think alike. There may be certain aspects I overlooked!

- 0 +

Written by m4bmarketing
4018 days ago

Sharing an idea with someone is good as they can also be more objective than we can.

Thanks Ivin

- 0 +

Written by JackieP
4019 days ago

Susan

I think you know, that I'm totally with you on this one.

Yoni brings up a very interesting point regarding Ego...lord knows I've been subject to my fair share of them. Those people that would rather be right, than get results.

I wonder what those people are doing now.

- 0 +

Written by m4bmarketing
4019 days ago

Hi Jackie,

I do know you agree and regarding ego perhaps it is also a case of not wanting to to feel dumb so they get defensive.

Susan

- 0 +

Written by JackieP
4019 days ago

:) Yoni, Now that would be karma...especially for the power hungry nutcase who gave me a written warning in a formal board meeting for....wait...its good...

Speeding in the work carpark!

I can see him now in his macca's uniform...oh wait his name was Ron...maybe the clown outfit is more his style ;)

- 0 +

Written by yoni67
4019 days ago

Hopefully, they are the ones asking you if you would like to super-size your fries!

Let's call it fast-food karma.

- 0 +

Written by yoni67
4019 days ago

Susan,

Really great points. Understanding is vital as is initiative to find out other and better ways of doing things.

I found the culture in the military to be counter to these rules. It is a culture which spawns unquestioning, sometimes blind-obedience. It's a question of "shut up and do what we tell you" and "you don't need to know why, just do it!" It would be a horrible method in the business or marketing worlds.

In the business world I have also found that the egos of superiors often collide with new and better ways, unless of course it is their idea.

There are so many reasons why you need inside knowledge of the machinations of a business, both the understand the current system and to find ways to tweek things for a better oucome.

- 0 +

Written by m4bmarketing
4019 days ago

Good example of the military Yoni and I have seen that attitude in companies as well. What people don't realise if you take the time to get understanding it makes marketing in this case so much easier to do.

Susan

- 0 +