BizSugar.com › Marketing › Responsive-Aware & Mobile-Aware Design See Gains As Marketers Focus on Production Cost

Seventy-seven percent of B2C brands have adopted mobile-friendly email design approaches, up from 56% a year ago, according to joint research between Litmus and Salesforce into mobile-friendly trends. However, those gains were not the result of brands adopting sophisticated responsive and hybrid email design.

Instead, they were the result of brands adopting mobile-aware design and responsive-aware design.