Seventy-seven percent of B2C brands have adopted mobile-friendly email design approaches, up from 56% a year ago, according to joint research between Litmus and Salesforce into mobile-friendly trends. However, those gains were not the result of brands adopting sophisticated responsive and hybrid email design.
Instead, they were the result of brands adopting mobile-aware design and responsive-aware design.
Responsive-Aware & Mobile-Aware Design See Gains As Marketers Focus on Production Cost
Posted by
litmusapp under Marketing
From https://litmus.com 2426 days ago
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