Seventy-seven percent of B2C brands have adopted mobile-friendly email design approaches, up from 56% a year ago, according to joint research between Litmus and Salesforce into mobile-friendly trends. However, those gains were not the result of brands adopting sophisticated responsive and hybrid email design.
Instead, they were the result of brands adopting mobile-aware design and responsive-aware design.
Responsive-Aware & Mobile-Aware Design See Gains As Marketers Focus on Production Cost
Posted by litmusapp under MarketingFrom https://litmus.com 2822 days ago
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“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
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“Adam: I have to look into this issue in the near future... ;)...”
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