Leveraging content in an effort to be viewed as a thought leader is no longer the strategy of B-to-B marketers alone. Established B-to-C merchants are devoting valuable space in their catalogs and on their websites to promoting content, not selling their products -- well, at least not directly.
In fact, during her keynote presentation at Shop.org, Miki Berardelli, chief marketing officer at fashion apparel and accessories retailer Tory Burch, noted that the brand's e-commerce site is split evenly between content and product pages.
Industry Insights' Joe Keenan explains why and how you can too.
Retailers are Turning to Content Marketing
Posted by BuyerZone under MarketingFrom http://www.buyerzone.com 3854 days ago
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