BizSugar.com › Marketing › SEO: Then & Now – Oh What a Difference a Few Years Can Make!

With Panda, Penguin and all the other updates coming out of Google regularly, SEO has transformed over the years. What worked a few years ago, doesn’t work today as Google and the other search engines are constantly making improvements to provide internet users with an improved experience. If you were to look at a webpage optimized for use around the mid 1990s and compare it to a similar site optimized today, it would be easy to see the difference. Even though the SEO methods used back then were not wrong at the time, they would be deemed outdated if used today wherein they’d have very little, if any effect on a page’s rankings.