John Sternal, guest author at Small Business CEO, lays out some basic ideas about how your company can get PR. Frankly, from my perspective after 18 years on the other side as a reporter, his suggestions for getting stuff into the paper seem a bit naive. One of the key things anyone with something to promote must learn is that press, both traditional and new media, is rather hard to predict. You're unlikely to get the reporter you want and even then not necessarily likely to appreciate the approach they take. Better advice comes from Tim Ferris, who promoted his book onto the Best Seller list sometimes unleashing controversy over which he had little control but always managing to be remarkable.
Who Voted for this Story