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Marketing your brand these days seems to be getting more complex which is not a good thing. To have a thriving profitable business, sometimes the most strategic option is to not embrace what is happening and do the opposite. Eating Lindt chocolate provided an easy example to follow.


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Written by nialldevitt
4491 days ago

Great reminder Susan & I agree! great marketing is about taking the complexity out rather than putting it in. Your message needs to be crystal clear. Thanks for sharing here at Bizsugar & best wishes for 2012 - Niall
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Written by m4bmarketing
4490 days ago

Hi Niall,

Thanks for the comment Niall and all the best to you for a fab 2012.
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