BizSugar.com › Marketing › Successful Marketing 101: Patient-Centric Marketing

Patient-centric marketing is a strategy that doctors and healthcare providers can use to engage prospects. It puts a human face on the patients that these businesses service, by marketing directly to their wants and needs, while acknowledging their fears. The most effective way to implement patient-centric marketing is to solicit the opinions of patients through surveys and questionnaires to understand what is working and what is missing from a marketing strategy.