BizSugar.com › Marketing › Tell Your Company Story: 5 Ideas for Content

For a startup, as well as an established business, sharing a compelling story is the fastest way to secure funding and attract customers. There are several reasons why storytelling delivers a tremendous advantage. Competition for funding, media attention, partners and customers is fierce--storytelling can help you get noticed and gain visibility. When competitors are offering comparable products and services, the key perceivable difference often comes down to branding, and storytelling is an excellent tool for expressing your brand.