BizSugar.com › Marketing › The A-Team of Real-Time Marketing

The blackout at the Super Bowl did more than throw the players for a loop. It caused a stir amongst brand marketers across the country. After the digital dust settled, Oreo came out on top with its “Dunk in the dark” response on social media. But this lighting fast campaign is more than just a knee jerk reaction. It’s showing the importance and value of real-time marketing, and the power of a placing great content in the right place at the right time.