In this episode, Robert and I discuss the ongoing battle among publishers, agencies, and brands to dominate the content space and gain audience mindshare. In other news, while The New York Times releases its annual health report, we define the true role of the journalist. We share rants and raves on commitment and climate change; then we close out the episode with a missed content marketing opportunity in our example of the week.
The Battle for Custom Content
Posted by kimonos under MarketingFrom http://contentmarketinginstitute.com 2649 days ago
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