BizSugar.com › Marketing › The Beginner’s Guide to Sales Funnels (and How to Create Your Own)

According to research by Mintel, 69% of consumers research online before making a decision to purchase. For 18 to 34 year-olds, that statistic jumps to 81%.

Today more than ever, the decision to make a purchase is a process.

That process is sometimes called the buyer’s journey, and you can help guide your audience along that journey by using a sales funnel.

Here’s why you need one, and how to design your own.