BizSugar.com › Marketing › The Business Model of More Versus Less Content

In this post-Content Marketing World (#CMWorld) edition of our show, Robert and I give a play-by-play on this year’s big event. In addition, we discuss whether more or less content will ultimately win the day for brands, and offer our thoughts on why YouTube is changing its advertising model. Our rants and raves include new contextual content research and a new content program from Starbucks. Then, we wrap up with an example of the week from Kodak.