The Importance of Having a Customer Database

The Importance of Having a Customer Database - http://www.m4bmarketing.com Avatar Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 3997 days ago
Made Hot by: ShawnHessinger on September 2, 2009 1:48 pm
Do you have one? Or is your customer information hidden in lots of paper files? If you don't have a customer database, then you are missing out on an effective marketing tool that will help grow your business.





Comments


Written by lyceum
3997 days ago

Susan,

Do you have tips on good customer database programs?



Written by m4bmarketing
3996 days ago

Hi Martin,

The main tips are decide what your needs are, the features you want, cost. For example if you only need a simple ptogram to record information then don't go for one with email programs, shoping cart etc.

I use Act which suits our business, but others include salesforce.com which I believe is launching a small business version etc.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!