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The Name Game Works Wonders

The Name Game Works Wonders - http://www.inc.com

Posted by ruth under Marketing
From http://www.inc.com 4937 days ago
Made Hot by: Small Business News on October 20, 2010 9:16 am

Kit Kat, Coca-Cola, Jelly Belly. Sure, they all taste great. But there's something else at play that makes these brands so attractive: repetition.

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Comments

Written by yoni67
4937 days ago

Fascinating concept. I never really noticed the concept of the repetition or attached any importance to it. This study certainly proves otherwise!

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