BizSugar.com › Marketing › The Role of Big Data and Machine Learning in a winning SaaS Marketing Strategy

Changes in a modern marketing approach are driven by big data, analytics, and customer intimacy.
The tools that enable the process are therefore connected to all those technologies that enable data mining, visualization, and analysis.

But the whole digital transformation for marketing doesn’t stop there.
Essential instruments of a digital strategy include automation, predictive analytics and modeling, Artificial Intelligence (AI), and Machine Learning (ML).

All these elements need to be carefully orchestrated to create a pleasant customer journey and a great customer experience while addressing customers individually based on their specific needs.
The aim is creating clear communication that leads prospects to become loyal customers without any friction.