BizSugar.com › Marketing › The Top 10 Benefits Of Link Building

Some, as a reaction to Google’s Penguin update and John Mueller’s dissuasive comments on link building in general, have taken the position that link building is “dead,” or that it should be entirely avoided. Others, like myself, believe that link building isn’t just effective—it’s absolutely necessary if you want to build a successful SEO campaign. The challenge is to build links properly.