Jay Baer from Convince and Convert stops by the Content Warfare Podcast this week to discuss his new book Youtility and why the successful maketing of the future will actually be “Useful” to our audience. Useful marketing transcends the transaction giving consumers tools or resources they actually want to use in their everyday lives.
Transcending the Transaction through Useful Marketing with Jay Baer
Posted by ryanhanley under MarketingFrom http://www.ryanhanley.com 3966 days ago
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