Marketers have evolved into messaging architects. We create the foundation for the brand, building its image message by message, brick by brick, via email, mobile, social, website content and display advertising. Just as the introduction of steel girders brought about the era of the skyscraper, aligning your messaging channels into a unified approach supports the age of the customer, taking campaign effectiveness to (pardon the pun) new heights.
Ways to Architect Messaging Experiences
Posted by cb711 under MarketingFrom http://lunchpail.knotice.com 4432 days ago
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