BizSugar.com › Marketing › What is the true meaning of a strategy?

I definitely had to write a post about a strategy. It is unbelievable how many people have no idea what strategy is and why it really matters.

So, here it is, guys, a short and introductory description:

A strategy is a core, the backbone, the bottom line of everything a company does

What do companies like Nike, Apple, EasyJet, Starbucks, Red Bull, Airbnb, Coca-Cola, IKEA, have in common?

That’s right, they all have a great strategy.