In terms of branding, what you see will be what you get. That is how potential customers will feel about it. They will not have any reason to give a visually unattractive brand the benefit of the doubt because it is up to the brand to gain that kind of trust.
What is visual identity?


From https://www.amati-associates.com 125 days ago
Made Hot by: centrifugePR on April 8, 2022 1:56 pm
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