So much of the literature on the subject of referrals focuses on the proper ways to network, ask for referrals, and create incentive programs for referral sources. While some of these more tactical things do indeed produce referrals for the organizations and salespeople that employ them, they are often little more than window dressing when it comes to the big picture.
What Really Generates Referrals | Small Business Marketing Blog from Duct Tape Marketing
Posted by ducttape under MarketingFrom http://www.ducttapemarketing.com 5431 days ago
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