Some people have proclaimed that PR is becoming a lot more like marketing. It seems to me that marketing is becoming a lot more like PR. In fact, the marketing mix is already changing with more pull techniques – like content marketing – and organizations are shifting resources to help with this new marketing model.
Who Owns It and What Do We Call It? PR & Marketing Part 2 - Vocus Blog
Posted by
sacevero under Marketing
From http://www.vocus.com 4672 days ago
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4672 days ago
Susan