Why Shortcuts In Business Don't Always Lead To Quick Money

Posted by bloggertone under Marketing
From http://bloggertone.com 4722 days ago

It's practically impossible for anyone who spends a significant amount of time online not to see those ads promising to make you an instant social media star. “Buy thousands of Twitter followers!” “Get 1000 Facebook friends fast!”

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by businessavante
4722 days ago

Very good & timely post, Adam.

Lots of cheaters assume everyone else cheats, too. They've trapped themselves in their own life-long cycle of illogic in order to justify it.

Or, they think they're smart, and we're dumb (something for them to chew on behind bars, perhaps? - if we're lucky).

Duncan

- 0 +

Written by Adam_Gottlieb
4722 days ago

I think also that sometimes people are desperate, and when someone is desperate then he or she is more likely to turn to desperate acts- even if they are illogical or unethical. How many people out there are struggling to get by these days? It's not a justification for cheating, but it can certainly make cheating much more prevalent.

- 0 +

Written by nialldevitt
4722 days ago

Hi Adam, this is a great post and a sound warning to companies out there, I would really like to reinforce your points about online and social media. Businesses should be listening hard to what is being said about them online. A common mistake that some make is believing that if they're not there, this somehow means that people won't talk about them. The point is that of course they will, you just won't have the opportunity to respond and/or protect yourself. Thanks for sharing, Niall

- 0 +

Written by Adam_Gottlieb
4722 days ago

Hi Niall,

I think many businesses and organizations (and this goes for the big ones as well as the small ones) under-estimate speed with which a message can spread through social media as well as the potential reach.

Many companies may also be lulled into a false sense of security, thinking that the complaints or criticisms will just go away, and thus are more likely to take risks and cut corners.

Moreover, if they get caught or called out then these same companies often either fail to react quick enough or hard enough to stem the tide of negativity being generated online towards their business.

Thanks for the comment.

Adam

- 0 +