In today’s world of Google searches and viral Internet videos, it is no wonder that YouTube has had a profound effect on brand engagement. Companies are utilizing the site to spread brand awareness across the globe, and it appears to be working.
LEGO was the most highly engaged brand in Q2, with over 189 million engagements, most of them on YouTube, according to the ListenFirst Digital Engagement Ratings.





Comments


Written by lyceum
2573 days ago

I bet you haven't heard about the plastic building block copycat, "0937"? ;) As a hint, turn your monitor text upside down and read the number and you get the word LEGO.



Written by lyceum
2573 days ago

I am glad to see how popular LEGO has become. They have had great leadership and taken on new media and cutting edge toys.



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