Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with their customers.
The thing that is still missing is quantifiable data about these interactions. We're in a theory stage - we know what's right because we have experienced it - but we are still waiting for proof in numbers. Forrester Research made a giant step in the right direction when they introduced social technographics.
Social Technographics: Forrester And The ROI Of Social Media
Posted by OnlineMarketer under NewsFrom http://onlinemarketerblog.com 5827 days ago
Made Hot by: on May 14, 2008 4:50 pm
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“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
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