BizSugar.com › News › Customers Pay by the Minute at This Coffee Chain

When you walk into the Ziferblat Café in Shoreditch, a trendy suburb of London, you’ll notice an abundance of clocks.
Those clocks aren’t just a design choice. Time is actually a very important concept at the shop. Even the name means clock face in Russian and German.
Time is so important at Ziferblat because that’s what customers are actually paying for when they go there. The coffee, tea, and cookies are free. But customers pay by the minute to sit and linger at the establishment.