A review of email client usage for a restaurant and a corporate account. Shows the importance of mobile optimization of e-newsletter for B2C customers.
Is It Time To Mobile Optimize Your E-Newsletter?
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VisibleLogic under News
From http://www.mailonthemark.com 4084 days ago
Made Hot by: BIZantium on February 26, 2013 5:26 am
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Comments
4078 days ago
With all the talk about the importance of mobile, I can see how creating e-newsletters specially optimized for these users would also be important. I read a lot of e-mails on my mobile device these days, and e-mails easy to read in this format get my attention first.