A Gartner report predicts that the SaaS market will reach $46.3 billion this 2017, a 20 percent growth from last year. That’s a big jump from $22.1 billion just two years ago and things aren’t slowing down in the public cloud services market. More interestingly, SaaS platforms are developing into the new normal for businesses and that non-tech staff are expected to leverage these apps, according to Better Buys (2016 Report on the State of SaaS). That’s huge market for you as a B2B vendor, but it also means more competition is heading your way. Meantime, the pressure is on to grow your customer base before funding runs dry. You need not reinvent the wheel though; in this article, we gathered ten best SaaS marketing strategies to help your software succeed.
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