We all take in massive amounts of content on a daily basis. Even if you’re not a technology junkie and still believe in putting away your smart phone during movies and meals, you can’t avoid it.

Most of that content is produced by companies who have something to promote. I’m sure you’ve noticed that some of this content is great — helpful, entertaining, enlightening, thought provoking — and some of it is downright awful. If you produce content to market your own business, this list of 12 rules for creating incredible content will help you maintain permanent residence in the first group, and effectively avoid the latter.

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Written by WayneLiew
3151 days ago

This is a useful article and I would say, a must read for business owners who are trying to get started with content marketing. I like the first tip, cater to your prospects, not your peers, and I do see a lot of business owners falling into this trap too.

Another mistake that business owners do is not understanding their target audience enough and where they are in the buying cycle to create content for them. For example, list posts get all the tweets and shares these days but they don't necessary appeal to your prospect who is looking for detailed solution on how to solve their problems.



Written by BizRock
3152 days ago

Excellent article covering many things,thank you!



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!