BizSugar.com › Online Marketing › 14 Experts Share How to Get Support for Content Marketing

Great ideas can lead to successful content marketing.

But from what I hear from many of my peers, getting management support for their great ideas can be tough.

That’s why I ask the same question of every guest at the end of their interview for Fractl’s podcast: What are the biggest mistakes people make when pitching for content marketing buy-in?


As you read on, you’ll see that most of their answers fit under a single theme. (See if you can figure which one before you read the end.)