BizSugar.com › Online Marketing › 4 Steps To Create a Data-Driven Marketing Campaign

Businesses of all shapes and size are facing a unique challenge today – they all need to build personal relationships with customers through the web interfaces.

Think of your experience in a brick-and-mortar store – the manager greets you like an old pal if you are a frequent, winks and offers to show exactly the kind of product you need, you shake hands, exchange a chitchat about your life and your needs, and eventually you leave satisfied with the lovely exchange that has just happened.

Building the same kind of experience in a digital space is tough. You need to learn how to become more genuine and personal when at least 100 conversations are happening simultaneously; learn how to create an ongoing rapport with people who landed on your website and nurture loyalty.