BizSugar.com › Online Marketing › 5 Magical Ways To Protect Your Online Brand With SEO

By Kathryn Smith

Search Engine Optimization (SEO) was traditionally looked upon as a means of being found at the top of the first page for search query returns. Over the years it has acquired new meanings, and today encompasses protecting your online brand image as well. With so many players on the internet, it is easy to be lost in the wilderness, even though your website may have a unique name to it. Worst still, people may mistake other businesses for yours. As a result you will lose your existing customers, and new ones may not be able to find you.