BizSugar.com › Online Marketing › 7 Marketing Lessons Learned from Billion Dollar Companies You’ve Never Heard Of

Lesson #1: The riches are not in the niches
Marketers always talk about finding a niche and how it is easier to market in a niche.

That is totally wrong. It’s not easier to market in a niche.

Think of it this way… what’s easier to do… rank number 1 for the term “credit cards” or “heatmap analytics tool”.

It of course is easier to rank for terms like “heatmap analytics tool”, which funny enough is what one of my former companies does.