Lesson #1: The riches are not in the niches
Marketers always talk about finding a niche and how it is easier to market in a niche.

That is totally wrong. It’s not easier to market in a niche.

Think of it this way… what’s easier to do… rank number 1 for the term “credit cards” or “heatmap analytics tool”.

It of course is easier to rank for terms like “heatmap analytics tool”, which funny enough is what one of my former companies does.





Comments


Written by lyceum
46 days ago

Lisa: Same here! ;)



Written by lyceum
48 days ago

Lisa: Have you heard about these companies?



Written by Inspiretothrive
46 days ago

Not until I read Nei's article Martin :)



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Share your small business tips with the community!
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Share your small business tips with the community!