In the real world, however, SEOs are often called in to optimize an existing site, after all of the URLs are created, the navigation is already in place and all of the content is written. While that obviously reduces flexibility and makes certain steps impossible, the site's search performance can still be improved using this 12-step process.
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
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