The New York Times reported yesterday on a New York state bill that would make it a crime to use personal information for advertising without consumers' consent—punishable by a fine.
The article said that this would effectively be a national law, since it would be tough for affected companies to apply the rules just to people in New York.
That sounds like a potentially serious blow to online advertisers. But it could be a blessing in disguise, according to David Hallerman, a senior analyst at eMarketer.
Could an Ad Targeting Law Be Good News?
Posted by bradjennings under Online MarketingFrom http://www.emarketer.com 5879 days ago
Made Hot by: on March 24, 2008 7:36 pm
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