One of the ongoing debates with white paper marketing is whether to require user registration for your white paper or to offer it as a free download.
This blog post will provide you with some valuable advice on how to use both methods as a way to measure which tactic is more effective in generating high quality leads and new business opportunities.
A New Tactic for White Paper Lead Generation
Posted by WhitePaperPundit under Online MarketingFrom http://www.whitepapercompany.com 5199 days ago
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“Yes, it's quite the new term Martin. But it's been around for a while....”
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“Adam: Do you have a favorite tool at the moment?...”
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