BizSugar.com › Online Marketing › A Step by Step Guide to Implementing a Content Marketing Strategy

There’s been a lot of discussion about who’s doing it, how they’re doing it, and who they’re doing it with – we’re talking about content marketing, of course.

We’ve heard all about the benefits of this strategy – increased ROI, improved brand awareness, greater traffic, inbound links and lead generation – and seen some great examples of content marketing from brands such as Red Bull and Coke. But how exactly does one go about putting a content marketing strategy in place? This last aspect seems rather vague, so we’ve decided to share some of our secrets into the mystical world of content marketing.

Read more: http://www.mediavisioninteractive.com/blog/featured/step-step-guide-implementing-content-marketing-strategy/#ixzz3CtwV2NsG