Creating a logical path for your readers is one of the copywriter's primary tools for helping others. Apparently the guys who write the cooking instructions on boxes of frozen chicken disagree.
Back of the Box Cooking Instructions or How to Fail at Copywriting
Posted by KelvinIsAwesome under Online MarketingFrom http://www.functionwriting.com 4279 days ago
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“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
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