BizSugar.com › Online Marketing › Conversation Agent: Trends: Connecting Data with Commerce

Commerce in 2013 is about integrating the whole experience around the customer -- social, local, and mobile, bricks and clicks, in real life, in real time, and over time. It's about loyalty, rewards, as well as relationships. In an interview with CNET’s Daniel Terdiman, Square COO Keith Rabois said Starbucks’ customers haven’t seen anything yet, that they can “expect full Square Wallet functionality” in 2013 as well as new features and “major enhancements.”