Today the relationship between marketing and customers has been flipped upside down and the customer is firmly in charge. That means preaching to them isn't going to get you anywhere. You need to deliver them quality content in the context of what they're doing --and that's a huge challenge for organizations.
Customers are in control, so companies need to get smart
Posted by rsmiller510 under Online MarketingFrom http://www.citeworld.com 3795 days ago
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“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
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