BizSugar.com › Online Marketing › Email marketing: they\'re just not that into you

Email marketing is a tough nut to crack– one misstep, and users will be hitting the unsubscribe button quicker than you can say “newsletter”. It’s not really a matter of keeping subscribers; the analytical tools available in email marketing apps like Mailchimp or Pinpointe give you statistics about open rates and click throughs which can show that, despite having a large number of subscribers, your users aren’t actually interacting with your content.