BizSugar.com › Online Marketing › Getting Started in Small Business Video Marketing

Small business owners have unique marketing challenges. The larger brands have higher budgets and more resources to get their message out. However, there are many cost-effective options to include small business video in your marketing initiatives to connect with prospects online. Video marketing has leveled the playing field for the little guy on the Internet. Video is versatile. Brands can apply it to everything from introducing products to showing how to use them.