BizSugar.com › Online Marketing › How does Facebook agreeing to sponsored stories opt outs affect marketers?

When Facebook rolled out sponsored stories earlier this year, marketers were excited about the opportunity to engage their fans with promoted content that was less intrusive and thus, more user-friendly than traditional ads. The ad product, which allows brands to transform updates from a page or user’s friends into sponsored material that shows up in their news feed, seemed to have a lot to offer, but now its value may have been diminished due to a legal battle.